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Esquemas de comercialización que facilitan la vinculación de productores agrícolas con los mercados

Title translated: Commercialization strategies that facilitate market access for agricultural producers.
by Rodríguez, D; Riveros, H; IICA, San José (Costa Rica);
from the Proyecto Insignia Competitividad y Sustentabilidad de Cadenas Agrícolas
.
Material type: materialTypeLabelBookCall number: IICA E70 Publisher: San José, C.R.: IICA, 2016Description: 72 p.ISBN: 978-92-9248-646-4; 978-92-9248-647-1.Summary: Dicho escrito se orienta a propiciar procesos de innovación institucional y comercial dirigidos a favorecer una mayor vinculación y participación de los productores en los mercados, por medio de esquemas de comercialización que permiten identificar, entender e interiorizar las demandas de los consumidores, con miras a desarrollar procesos que agreguen valor y favorezcan la obtención de mayores ganancias por sus productos. Summary: This document seeks to foster institutional and commercial innovation in order to create more linkages and increase producers’ participation in markets with commercialization strategies that enable them to identify, understand, and internalize consumers’ demands so they can develop processes that add value to and earn higher incomes for their products. It discusses and recognizes the diversity of agricultural chains and the people who participate in them, as well as the challenges and opportunities that emerge in those contexts.

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Subject(s): COMERCIALIZACION | COMMERCIALISATION | CICLO COMERCIAL | TRADE CYCLES | CYCLE ECONOMIQUE | TURISMO RURAL | AGROTOURISM | TOURISME EN MILIEU RURAL | DESARROLLO DE UN PRODUCTO | PRODUCT DEVELOPMENT | DEVELOPPEMENT DE PRODUIT | EMPRESAS PEQUENAS Y MEDIANAS | SMALL AND MEDIUM ENTERPRISES | PETITE ET MOYENNE ENTREPRISE | MERCADOS | MARKETS | MARCHE | ADOPCION DE INNOVACIONES | INNOVATION ADOPTION | ADOPTION DE L'INNOVATION | AGROINDUSTRIA | AGROINDUSTRY | AGRO-INDUSTRIE | INOCUIDAD ALIMENTARIA | FOOD SAFETY | INNOCUITE DES PRODUITS ALIMENTAIRES | DENOMINACION DE ORIGEN | DESIGNATION OF ORIGIN | APPELLATION D'ORIGINE | EXPLOTACION AGRICOLA FAMILIAR | FAMILY FARMS | EXPLOITATION AGRICOLE FAMILIALE | VENTA AL POR MAYOR | WHOLESALE MARKETING | VENTE EN GROS | VENTA AL POR MENOR | RETAIL MARKETING | VENTE AU DETAIL | -- CADENAS AGRICOLAS | -- COMERCIO | -- Costa Rica
Item type Location Collection Call number Status Date due Barcode
Documento digital Documento digital Colección IICA IICA E70 (Browse shelf) Available

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