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  •     Inter-American Institute for Cooperation
       on Agriculture
  •   Agriculture: A priority for sustainable
      development in the Americas
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A step-wise approach to marketing opportunity identification

by Deloitte and Touche, Ottawa (Canadá) .
Material type: materialTypeLabelBookCall number: E21 D358 v. 1 Publisher: Ottawa (Canadá): 1990Description: v. 1: 48 p.Summary: The documents is divided into: a) á step-wise approach to marketing opportunity identification; and b) á review of high-potential products for LAC firms in north american markets. The winnowing mechanism outlined in the first section of this volume provides one approach to identifying North American market opportunities for LAC agroindustrial firms. The mechanism is particulary focused at markets for consumer food products, i.e., the finished products presented on the retail shelf or in the restaurant and the products that are the ingredients for further processed food products, although cursory account is taken of non-food industrial markets for LAC agroindustrial products. In the second section, a review of high-potential products for LAC firms in North American markets is presented. The products categories were selected using the key criteria identified as the components of the winnowing mechanism in the first section. (MIBA)Subject(s): AGROINDUSTRIA | COMERCIALIZACION | PRODUCTOS PROCESADOS | MATERIAS PRIMAS | SUPERMERCADOS | AMERICA LATINA | CARIBE
Item type Location Collection Call number Status Date due Barcode
Documento impreso Documento impreso Colección general E21 D358 v. 1 (Browse shelf) Available BVE13865005650

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