Normal view MARC view ISBD view

A step-wise approach to marketing opportunity identification

By: Deloitte and Touche, Ottawa (Canadá).
Material type: TextTextPublisher: Ottawa (Canadá) 1990Description: v. 1: 48 p.Subject(s): AGROINDUSTRIA | COMERCIALIZACION | PRODUCTOS PROCESADOS | MATERIAS PRIMAS | SUPERMERCADOS | AMERICA LATINA | CARIBESummary: The documents is divided into: a) á step-wise approach to marketing opportunity identification; and b) á review of high-potential products for LAC firms in north american markets. The winnowing mechanism outlined in the first section of this volume provides one approach to identifying North American market opportunities for LAC agroindustrial firms. The mechanism is particulary focused at markets for consumer food products, i.e., the finished products presented on the retail shelf or in the restaurant and the products that are the ingredients for further processed food products, although cursory account is taken of non-food industrial markets for LAC agroindustrial products. In the second section, a review of high-potential products for LAC firms in North American markets is presented. The products categories were selected using the key criteria identified as the components of the winnowing mechanism in the first section. (MIBA)

The documents is divided into: a) á step-wise approach to marketing opportunity identification; and b) á review of high-potential products for LAC firms in north american markets. The winnowing mechanism outlined in the first section of this volume provides one approach to identifying North American market opportunities for LAC agroindustrial firms. The mechanism is particulary focused at markets for consumer food products, i.e., the finished products presented on the retail shelf or in the restaurant and the products that are the ingredients for further processed food products, although cursory account is taken of non-food industrial markets for LAC agroindustrial products. In the second section, a review of high-potential products for LAC firms in North American markets is presented. The products categories were selected using the key criteria identified as the components of the winnowing mechanism in the first section. (MIBA)

There are no comments for this item.

Log in to your account to post a comment.